Tim Soulo is Chief Marketing Officer at Ahrefs, a powerful software suite that helps marketers with a variety of tasks. Tim is considered an SEO mastermind and frequently shares his expertise at marketing conferences. He highlights the importance of SEO as a lead generation channel and warns against vanity metrics. It is crucial to know the market trends to optimize your campaigns. So, what should you know about Tim Soulo? Read on to discover more about his career path.
Ahrefs
In the video above, Tim Soulo, CMO of Ahrefs, talks about getting real with content marketing and moving beyond best practices. He shares his marketing strategy and the evolution of Ahrefs’ approach to content marketing. Ahrefs’ proprietary scoring model helps determine the best way to promote content. The video also covers three important prerequisites for effective link building. After examining these prerequisites, you’ll be better prepared to start using Ahrefs’ tools to boost your business’s online presence.
When it comes to SEO, Ahrefs is one of the best competitors research and SEO tools available. Tim Soulo dives into the details of Ahrefs, including how it started, how to use it, and what it offers. In this video, Tim shares how Ahrefs has helped businesses get better rankings and identify technical SEO issues. He also highlights some of its other features, including the ability to analyze and explore keywords by country, phrase, or term.
BloggerJet
The blog that launched it all, BloggerJet with Tim Soulo, started life as a side project. Tim began writing about blogging while working full-time in the marketing industry. After a friend challenged him to do so, he soon developed an audience and sold many WordPress plugins. Later, he moved to Singapore to work at Ahrefs. Today, BloggerJet has become an important source of income and contributes to his income.
After winning a bet with a friend, Tim started writing content on his personal blog, which he later parlayed into a full-time position at Ahrefs, one of the largest SEO toolsets. Aside from blogging, Tim has spent the last 10 years in marketing, having previously worked for an early WordPress template company. In BloggerJet with Tim Soulo, he will share his knowledge and experience with you.
Ahrefs blog
In his Ahrefs blog, Chief Marketing Officer Tim Soulo explains his journey from full-time marketing job to side-hustling blogger. Soulo built a huge audience for his BloggerJet blog and parlayed it into a job offer. He has since built multiple WordPress plugins and sold them to his most engaged readers. He has now moved to Singapore to work at Ahrefs, where his blog is the most-read in the company.
As a digital marketer, Ahrefs has to do the marketing of their SaaS. This is no small task. Ahrefs decided to build their marketing department in-house, rather than outsourcing it. Consequently, they have thought about how they can best serve the other industries that use Ahrefs’ services. Tim has written articles for his website about SEO and marketing for other industries.
Tim Soulo’s career path
If you’re interested in the latest trends in the digital marketing industry, you’ve probably been curious about Tim Soulo’s career path. Now the CMO at Ahrefs, he has been working in the industry for 12 years. His data research studies have been cited in thousands of online publications. Tim has spoken at industry conferences all over the world, including PubCon in Las Vegas and Digital Marketers Australia.
When Ahrefs was a startup, it had just a handful of users. However, Soulo knew it could do better. As a result, he focused on cleaning up the interface, brainstorming new features and making SEO reporting easier. Soulo also worked in support, answering customer questions through Intercom support chat and hopping on Skype calls with customers. While in this role, he also learned about the importance of user experience and the importance of focusing on product.
Advice he would give to a budding entrepreneur
Whether you are a young entrepreneur just starting out or an established business looking to expand, here is some advice from some of the top business minds. Kevin O’Leary, an ABC Shark Tank alum, advises you to diversify. Jeff Haden, a ghost writer and contributing editor at Inc., recommends doing what others won’t. Carrie Hammer’s father says she should be true to her values and do what she believes in.
