Whenever you research a company then the most disturbing factor is not getting the desired results, as what they do or offer. It will lead to preventing potential customers for that organization. Even if your website is well-designed and clearly explains your services and company values, an explainer video can help your business stand out. This post tells us that consumers love video content. It is the easiest way to attract, entertain, and retain your target audience.
If you’re still uncertain as to whether to utilize them in your strategy, let’s explore. Here are the seven excellent reasons to deploy animated explainer video services.
1. Increased Engagement and Retention
Animated explainer videos are engaging. The combination of colorful graphics, including animations and short storytelling, captures the audience’s attention and keeps viewers engaged. It has been proven that people retained 95% of a message when presented in a video format, compared to just 10% through text.
Animation video production can break down dense information into digestible pieces, using metaphors, characters, or scenarios that resonate with the audience. When you make learning or understanding fun, people are more likely to stay engaged and retain the information.
2. Simplifies Complex Ideas
Some things just can’t be put into words or static images. Animated explainer videos define abstract concepts to tidy, graphically engaging form. Any process, workflow, or abstract thought ever explained in a paragraph can do better by showing motion graphics and dynamic visuals.
This enables businesses to let you know how your product works or why your service matters without being overwhelmed by information.
3. Appeals to All Audiences
Animation appeals to all audiences. This method reaches crosscutting generations, cultures, and professionals. A great animation video production explainer video can be designed to give any style and demographic cut, making it an attractive tool for everyone in business, education, or content creation.
Whether it is to address students, corporate clients, or general consumers, animation is sure to appeal to emotions and simplify the information, thereby ensuring your message is conveyed well.
4. Brands Reinforce Personality
Animations for explainer videos give users the capacity to create endless possibilities for customization. So you can inculcate your brand personality through each frame. From the color scheme and visual style to the tone of voice and music, rapid authoring solutions can resemble your brand identity in the most literal manner imaginable. Unlike live-action videos, animations are free to create unique worlds that associate with your brand ethos and messaging.
5. Increase Conversion Rate
More often than not, most marketing efforts aim to convert viewers into paying customers. And animated explainer videos are no exception. They do show people how a particular product or service would help them solve their problems.
Adding an animated explainer video to your landing page can increase conversions by as much as 80% because videos keep viewers around longer and internalize more of your offer.
6. Cost- And Time-Effective
A live-action video is usually resource-intensive – it requires actors, locations, equipment, and editing. Animated explainer video services, however, can be totally made digitally, thus saving time and money.
Lastly, animations are easy to change in case of changes to your product, service, or branding, and one does not have to reshoot footage. The investment will be long-lived and create continued value.
7. Encourages Social Sharing
In the age of social media, shareability is one of the core determinants of achieving any kind of content. Explainative videos are inherently shareable because of their engaging and appealing visual aspects. These media platforms, YouTube, Instagram, and LinkedIn, thrive with video content that animations tend to better than static posts or even text updates.
By making animated explainer videos appealing, you are doing everything possible to make your content shared and watch again and again for more visibility and expansion.
Animated Explainer Videos Tips
To gain maximum impact with animated explainer videos, consider the following:
1. Storytelling Approach: Start with a script that is going to tell a story. Define a problem, show its solution, and end with a clear call to action.
2. Video Length Should Be Breezy: A video of 60–90 seconds is ideal. Any video beyond that can be a threat in losing the audience.
3. Quality First: Utilize professional animation software or services to obtain a video that is nice-looking as well as consistent with your brand.
4. Audio and Subtitles: Offer audio clearly because each of them can associate with the video while including subtitles for better access.
5. Measure It: Track views, shares, and conversions in order to measure the video effectiveness and improve your future content.
Ending Note
Animated explainer videos are a dynamic, versatile, and effective channel of communication with your target audience. It takes complex ideas and reduces them into simple ones, and then enhances engagement, your brand’s personality, and will even convert, too. At a time when the attention span has shrunk, videos turn out to be a creative and impactful medium for any message.
Whether you want to market your products as a business, create fun learning avenues for education, or, as an organization, bring forth causes, animated explainer videos are the way to go. Leverage the power of animation today, and watch your message come alive in ways you never even imagined.
