Top 5 UI Design Mistakes That Can Ruin Your Website’s Conversion Rates

Low conversion rates are the silent killers of a website and can sabotage your business. One of the key aspects that affect your conversion rate is the web design or UI. Hitting the nail there helps support ROI and expansion. 

Organizations tend to pay a lot of attention to the website’s UI, which converts traffic and boosts conversions. However, designers are still guilty of making some UI design mistakes that directly impact conversion rates and ruin the chances of success. 

So, if you are planning to invest in a new website or revamp an existing one, below is a listicle explaining some common UI UX design mistakes your website development must avoid. Furthermore, you will also learn about the importance of having a good web design. 

Let’s dive in.

Importance of Effective Web Designs 

Building a  good website design is way more than making your website look ‘pretty.’ It’s about adding to its overall functionality and making it aesthetically aligned with business goals. Here is a short list of the common benefits of a good website design – 

• First impression: The first 5 milliseconds are enough for a visitor to form an opinion of your website. In that window, if users find your website design clumsy, they are likely to turn to your rival’s website. It has been studied that around 38% of online visitors will step back from engaging with your website if the first look or layout is unattractive. 
• SEO: SEO is one of the most important marketing resources. To augment conversion rates, investing in SEO-friendly design for your website traffic is imperative. While content is crucial for SEO practices, web design also plays a pivotal role. Thus, it is important to partner with a designer offering professional website design services to incorporate SEO practices into your web design from the beginning. 
• Relevancy: A good web design makes your website look relevant to the current generation. If your website looks like ‘it is from a different era,’ you are probably digging your own grave. Thus, a relevant web design is a success-imperative that associates your website with your brand and aligns with the ongoing generation-driven demand. 
• Conversions: An impressive web design supports conversions. With strategic layouts, you can move your customers through the conversion funnel effectively and boost your sales. 

You can follow the latest trends in UI UX design to maintain an impressive website design that drives traffic and introduces new revenue streams. 

Top UI Design Mistakes to Avoid 

Just following UI design trends will not fetch you desirable results. It is essential to fix even the least important issues to ensure a smooth-running website. Here are the top web design mistakes that people make –  

1. Messy Layout 

Allowing your developers to let their creative juices flow is essential when crafting an impressive web design. But a creative mess may not be dear to your conversion funnel. Cluttered or messy layouts frustrate users. Too many elements on the page make it difficult for users to decide where to look. This drives your traffic away and costs you conversions.  

2. Incorrect CTA

If your CTAs are unclear, unorganized, or uninviting, they will not call out to your audience. From copy to color, every aspect of the CTA design impacts your conversion. A rightly designed CTA does not scream for attention but tickles the user to react. If your designer fails to craft the best CTAs, you might notice a gradual drop in your conversion. Thus, partner with the best UI design company to leverage the expertise of industry-best designers and tailor accurate CTAs. 

3. Improper Navigation

Improper navigation makes your visitors leave your website sooner than predicted. An effective website allows users to navigate without hassle and seek answers to their queries. Besides, seamless navigation also builds trust and value and drives conversions. 

4. Mobile Unresponsiveness 

There has been a significant increase in mobile-induced website traffic. Since most of your audience is from mobiles, if your designer avoids mobile responsiveness, it is time to change your partner. Users expect a seamless experience regardless of the device they are using to access your website. Making mobile responsive websites emerge as one of the most sought-after and latest UI design trends​ that most businesses follow. 

5. Disorganized Icons 

When choosing icons for your website, make sure it is aligned with the content. Out-of-context or disorganized icons will only confuse your visitors and even drive them away. Make sure there are proper icons for socials for payment modes and other clickables to ensure enhanced user journeys. 

Apart from the above, long content, stock images, slow loading, absence of 404 pages, and disruptive pop-ups are some common mistakes designers still make. You can cast your net and hire the best web design agency to understand the impact of these mistakes on conversions and find solutions to resolve them. 

Final Thoughts

Overlooking such mistakes can jeopardize your brand reputation. An effective solution to this problem is hiring one of the top web design companies and working with a team of experienced designers who value the need for a robust UI. Professional designers are well-equipped with resources and tools to understand business pain points and buyer personas, based on which they craft designs that accelerate your success. As the industry is already crowded with several UI and UX designing agencies, implement a rigorous filtering process. Choose the best fit based on expertise, experience, portfolio, pricing model, and customer feedback.