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Key principles of logo design no design should overlook

According to Paul Rand, an image is king in communication. He added that the essence of such an image is the logo, the jewel in the crown.  For those who do not know who he is, Paul Rand is the genius who created logos for ABC, IBM, UPS, Westinghouse, and many other logo design a well-known corporations.

A logo has a lot of power because it is a singular piece of graphic design that can hold all the power of branding and recognition on its own. The objective is to make something that intends to carry the enormous responsibility. Graphic and logo designers approach this project with a mix of the following emotions:

  • Anxiety.
  • Dread.
  • Fear.
  • Pride.

Thankfully there are principles that logo designers can look forward to. They can help them make some of the best logos possible.

Key Principles of Logo Design no logo designer should overlook

Once designers have taken the time to understand what they need the logo to communicate, and to whom it should mean a lot, then they can start making a logo easily. 

The logo needs to have some simplicity

The best logos are the ones that give the viewers a crystal clear sense of the business entity itself. That recall is free of clutter. Minimalism and simplicity have their unique impact. 

Logos are used in a wide array of ways, on various platforms, and that too in various formats plus sizes. Fine details might be lost. A robust logo has a few elements, and each of them can be easily identified. They are key to what businesses, brands, and companies want to communicate.

It should be memorable

A logo should be recalled after a single glance. People get glances at logos. A logo is more than just a symbol because it stands for something singular. When a person looks at a logo they should be able to quickly describe its basic elements (like the interlocking ovals of Toyota). A complicated and fussy logo would have multiple parts and will be difficult for viewers to actually recall it.

A sense of originality

Professionals of logo design Dubai explain that no one should settle for a me-too logo. They should do a quick search of logos and find patterns to avoid copying them inadvertently. The logos of telecom companies involve a lot of globes, electronics, and tech illustrations using swooshes. Dentistry setups usually feature teeth.

Logos should be able to make sense. The logos must communicate to the audience what companies want from them and what they want the audience to do.

A modern yet timeless logo is memorable

Modern does mean today. The degree of today is not that kind of today that looks obsolete within a decade. Modern differs from trendy. Trendy is like hot today and obsolete tomorrow (not exactly tomorrow but in some time). 

On the other hand, modern is less stylish and more restrained. It has the relevant characteristics of the times without getting lost in more detail. Logos should be modern in the sense of contemporary, but not being nuanced with excessively trendy components that they may lose track of their personality. No business entity should be outdated on their prospects.

The overall approach should be as modern as per the colors, elements, and typefaces needed. Only a handful of logos have changed over time, and some designers have tweaked them to stay modern while preserving essential elements

.

It should be balanced

Designers create the best logos using the principles of proportion and symmetry. Apple’s Logo and X’s old Twitter logo use circles of proportionate values plus symmetry. The same is found in Ford’s logo. The result is pleasing logos with balanced aesthetic qualities.

It should have a sense of complementary

The logo’s graphic device and typeface work together. They create a lockup and enhance one another. If they don’t then they should. The graphic device should be clean and linear as per the principles of the logo design process

If the logo’s graphic device is clean then there is no need of selecting a complex yet playful typeface. These two elements are one, even though designers can determine when to use them separately. They must be complementary. 

The elements should be versatile

The logo will be used in many ways and contexts. Some of them are down below:

  • On Tees, baseball caps, bags, and fanny packs.
  • On pens, pencils, keychains plus water bottles.
  • For use on horizontal and vertical banners.
  • Logo designers should make the logo in black and white so it can fit black and white backgrounds easily.
  • It should be scalable in size i.e. very large, and quite small.

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